All good things come in threes. Repeating it’s achievements of 2018 and 2021, this year rational has once again received the German Brand Award for successful brand management in Germany. The decisive factor for the jury's decision was not only our current brand campaign "rational - so much more than just kitchen", underlining the desire for flexible and multifunctional spaces, but also the increased integration of important future topics, such as sustainability as well as climate and environmental protection, into our corporate philosophy. The "German Brand Award", which has now been bestowed on rational for the third time, demonstrates that our continuous and consistent brand development is crowned with success. With this accolade, we are realising yet another important step towards permanently bolstering the rational brand in the competitive environment of both the domestic and international markets.
Repeating it’s achievement from 2018, rational has for the second time received the German Brand Award in recognition of its outstanding brand management. Initiated by the design and brand authority of Germany, the award honours successful brands and is judged by a high-profile panel of experts from the brand industry and brand science. This accolade in the category »Excellent Brands – Kitchen & Household Appliances« represents significant recognition of the further development of our 2021 brand strategy and marks another major step towards reinforcing rational's standing as a competitive force in markets both at home and abroad.
Focusing on a particular aspect which changes every year, this series of publications presents outstanding German brand-name companies. rational is featured in the 2019 publication.
The European Product Design Award goes to products that not only impress in terms of design but also make our everyday lives so much easier. In 2018, we won this award for our FLOO kitchen.
The award for successful brand management is initiated by the design and brand authority of Germany, judged by a high-profile panel of experts from brand management and brand science: The German Brand Award is the mark of distinction for successful brand management in Germany, with the aim of discovering, presenting and awarding prizes to unique brands and brand-makers.
As winner of the »Industry Excellence in Branding« category of the German Brand Award 2018, rational gains widespread recognition for its new brand strategy.
Our kitchen models have received the German Design Award not once but twice. It is an accolade that honours innovative products and projects as well as their manufacturers and creators who have broken new ground in the German and international design landscape. This is ensured by a high-profile international jury. The goal is to discover and present unique trends in design that promote and advance the design-driven industries.
In 2016 our tio zen kitchen won the German Design Award, and in the following year floo, a creation of the internationally renowned designer Karim Rashid, repeated this success.
In 2017 we were among the winners of the ICONIC AWARDS: Interior Innovation Competition, in recognition of our kitchen model floo, produced in collaboration with Karim Rashid. The ICONIC AWARDS platform is characterised by top innovative achievements from across the entire world of interior design.
The ICONIC AWARDS / Innovative Interior honours the best of the best from across the entire world of interior design. In 2019 we received this coveted award for the filigree design frame “cascade” (an in-house development and a protected design).
For us, it is always something very special when our kitchens win an award. Because for us, always finding the perfect symbiosis of design and function for our customers is not only the result of praise and confirmation but also of the incentive and motivation to do so.