2022
All good things come in threes.
Repeating it’s achievements of 2018 and 2021, this year rational has once again received the German Brand Award for successful brand management in Germany.
Repeating it’s achievements of 2018 and 2021, this year rational has once again received the German Brand Award for successful brand management in Germany.
cascade. The design frame is chosen as a prize-winner in the competition of the ICONIC AWARDS 2019: Innovative Interior.
rational becomes a member of the German Design Council and develops a "Corporate Art" together with a digital artist. rational also received the German Brand Award.
The new floo kitchen concept is created in cooperation with international designer Karim Rashid.
rational can look back on a 50-year track record of success, celebrating the anniversary under the "Tradition and Future" banner. At the same time, a radical restructuring process is initiated to get the company ready for tomorrow's markets.
The handleless tio kitchen is launched.
Innovative and standalone concept that opens up the kitchen to the living room/lounge area.
rational completes a brand relaunch and appears with a new logo and new corporate identity.
Reinterpretation of the handleless kitchen based on pure aesthetics in glass and stainless steel.
Unmistakable due to the special shape of the strip handle.
rational takes over Austria's best-known kitchen brand "regina". From now on, rational kitchens are marketed and sold in Austria under the regina brand.
Unique surface protection, exclusively from rational.
A masterpiece in the tradition of true craftsmanship.
As one of the first kitchen manufacturers at all, rational receives the "Golden M" award from the Deutsche Gütegemeinschaft Möbel.
Walter Fischer retires from the company. rational becomes part of the Italian Snaidero Group which, at this time, is one of the biggest kitchen groups in Europe.
rational continues to grow over the 20-year period, both on the German market as well as on the international stage. Fitted kitchens are becoming increasingly popular, and export shares are increasing too.
In an assessment of kitchens by Stiftung Warentest (German Consumer Testing Organisation) rational kitchens are rated “good” and “very good”.
Walter Fischer founds rational in Melle, near Osnabrück, Germany. Well-known for his company helicopter, he quickly develops the company and, just four years later, opens a second production facility in Waldmünchen, Bavaria, Germany.